Shot List

Advert 1:

1. Side by Side of the 2 main characters (Finley and Jack)
2. Close up talking head (Finley) Giving commentary
3. Mid shot of Finley working
4. Cut to Jack's VoiceOver with a shot of him looking energetic, maybe in a sports environment
5. Talking head of Jack (Closeup)
6. Cut to a mid shot of Jack working while people talk and look confused in the background
7. Shot of Jack running past Finley in the corridor. Goes to give him a high five but is ignored.
8. Wide shot of Jack talking to his friends while Finley (closer to the camera) looks at them. He is being excluded.
9. Low and Wide shot of Jack and some students getting ready to run.
10. A different Low and Wide shot of them running towards the camera, with Jack pulling far ahead.
11. Final shot advertising the name, 'Smart VS Stupid' with VoiceOver.

Advert 2:

1. Establishing shot of school
2. Talking head mid shot of Finley
3. High Mid shot of Finley looking disorganised
4. Talking head mid shot of Finley 
5.  Mid shot on level with Finley, his head on the desk 
6. Cut to Jack in the background with a change in colour grading as the focus shifts to him
7. Cut to a 2 shot with Jack on the left and Finley further away on the right
8. Low shot of Jack sliding down bannister
9.  Group shot of jack talking to friends
10. Talking heads Closeup of jack
11. Final shot advertising the name with VoiceOver.